The EU Falsified Medicines Directive (FMD) puts in a framework to track any potential falsified medicines that reach the legal supply chain. Individual units are scanned at the dispensary to verify their legitimacy. In case of any verification failures, the National Medical Verification Organisation (NMVO) and the pharmaceutical manufacturer both receive an alert. This framework was put in place to ensure patient safety. It is mandatory to address every single alert that is raised.
Manufacturers need to find a streamlined method of analysis and evaluation of the alert, since any packaging that triggers an alert cannot be sold. The longer an alert takes to address, the more the risk of returns, refunds, complaints from customers, and shortage of supply increases. There is also the problem of needing to ensure all the required authorities are updated on alert resolution in a timely manner.
The EU FMD framework was initially put into place on 9th February 2019. From that date onward, all products incorporated a data matrix barcode embedded with a serial number, and tamper proof features. The barcode is the key component that identifies the product and tracks its status. If any product contains a barcode that identifies it as being from outside the system or having an invalid status, it raises an alert that goes to the Market Authorisation Holder (MAH).
Initially, there were a lot of alerts generated by the quick implementation of the system and user error, gradually this reduced and stabilized at an error rate of about 1% of products being flagged. However, this is still very high, especially considering that there are some cases where automated systems are programmed to repeat authentication requests every 15-30 minutes. This would cause hundred of alerts to be raised against the MAH, and each alert would require a response.
While there are still alerts caused by user error, each alert requires the MAH to confirm the cause; whether there was a technical issue, or if there is an actual falsified product. The MAH’s job in this situation is to double-check whether there is a procedural error on their part, whether by a failure to upload all serial numbers or by incorrect data. This must happen within a limited window and the NMVO must be made aware of the details. And in case the MAH realise that the alert is not caused by error, they are required to immediately notify the National Competent Authorities, or the NCAs.
Therefore, to deal with all these issues, pharmaceutical companies now need robust alert management services, which is a process put in place to analyse, evaluate, and resolve alerts. Manufacturers need to resolve any outstanding alerts from the implementation period and need to start cataloguing and flagging repeat alerts and work on solving the root cause. They must also keep an eye on any potential upcoming regulations and ensure that they ready internal processes and data for a smooth transition.
Upcoming Challenges to companies operating under EU FMD:
To tackle the complexities of operating within the EU FMD regulations, Cosmotrace has created an Alert Management Service to help companies efficiently analyze, evaluate and resolve alerts. Our alert management service has the following advantages:
Cosmotrace’s team of experienced professionals have spent years working with every part of the pharmaceutical supply chain. Contact us today to find out how we can help you manage your alerts:
Tel: +44 203 097 1597
About CosmoTrace
CosmoTrace was formed by an expert, experienced team that has since worked extensively with every part of the pharmaceutical supply chain from manufacturing through to final distribution. As Serialization Consulting Experts, our focus is on delivering the absolute best serialization support by offering long-term serialization and sustainability strategies and providing forward-thinking industry solutions.
We offer premium support and services that can help your business with serialization implementation. Our team of experts ensure that you are up to date with all global traceability regulations and will help in creating a successful long-term serialization strategy.
To learn more about CosmoTrace visit www.cosmotrace.com. Follow us on LinkedIn and Twitter for Serialization and industry related updates.